Consumers use AI to shop, but trust is key at checkout
The annual Stay Secure study assesses consumer awareness and behavior around digital commerce and fraud across Central Europe, the Middle East, and Africa. This year's edition, conducted by Wakefield Research, highlights how AI-enabled shopping and social commerce are changing consumer behavior as expectations around trust and protection remain firmly in place.
Key Findings
Visa Spotlights: In Al-Driven Commerce,
Trust Is the Real Checkout Currency
Insights by Visa: Stay Secure 2026
5,800 adults in 17 markets across Central Europe, the Middle East & Africa
- Research was commissioned by Visa and conducted through a survey of 5,800 adults aged 18 years and older across 17 CEMEA (Central Europe, Middle East, and Africa) markets from January to February 2026 by Wakefield Research.
- This material is provided "AS IS" and is intended for informational purposes only. It should not be relied upon for operational, marketing, legal, technical, tax, financial, or other advice.
- Visa does not guarantee the completeness or accuracy of the information and is not responsible for losses or damages that may result from relying on it.
- The information is not intended as investment or legal advice.
- Readers are encouraged to seek advice from a qualified professional when such advice is needed.