Why STAY SECURE?
In today’s digital-first world, scams are evolving in sophistication as criminals use new ways to trick unsuspecting consumers. At Visa, we stay one step ahead of bad actors by taking a 360-degree approach to ensure consumers can access convenient, reliable, and secure payments, anytime, anywhere.
Education is key in the fight against fraud, and we continue to work with partners to help consumers spot fraudulent activity and protect sensitive information.
Stay Secure CEMEA Study 2023
Uncovering How and Why Consumers Fall for The Language of Fraud
When it comes to spotting scams, cybercriminals find vulnerabilities amongst even the most tech-savvy consumers. The Stay Secure Study 2023 helps consumers understand the language of fraud and act with a high level of caution.
How to Spot a Scam
How Cybercriminals Fake Urgency?
Free Gift or a Scam?
Financial Opportunity or a Scam?
Urgent Action Required or a Scam?
Click on the links below to get more tips on how to Spot A Scam!
Top Tips to Stay Secure
Leaders on Security
- People worry about the vulnerability of others: 52% of respondents are concerned that their friends or families will fall for a scam email offering a free gift card or product from an online shopping site.
- Too good to be true: 71% would act if a message had a positive hook, such as a “free gift,” “you’ve been selected,” or “you’re a winner”.
- Action required: 60% would respond to action-required phrases though respondents are most suspicious of requests to reset their password.
Stay Secure CEMEA 2023 Key Findings
Here we spotlight unique market insights and share some key findings on how and why consumers are falling for fraudulent text and email messages.