Unlocking a $121 Billion Opportunity in SME Payments in Pakistan

The world of small and medium enterprises (SMEs) in Pakistan is on the brink of a revolution. With an estimated $255 billion in B2B transactions, a staggering 85% of which are still cash-based, the inefficiencies in handling payments are evident.

In its latest whitepaper, Visa highlights the untapped potential of digitizing SME payments in one of the world’s most populous countries where SMEs  contribute 40% to the national GDP and are critical to job creation.

The whitepaper which is a result of both country wide research and consultations with key leaders from Pakistan, reveals key factors hindering commercial card adoption in Pakistan and what the industry can do to mitigate these challenges.

Click here for the infographic in English
Click here for the infographic in Urdu
Click here for the Full Whitepaper