Where Cash Hides
Research reveals motivators for cash usage and highlights opportunities to drive financial inclusion and enhance payment experience for consumers and businesses in GCC.
While the GCC has made significant strides in its digital commerce journey, consumers still use cash for specific spend categories, according to the second edition of Visa’s “Where Cash Hides” research. Conducted in partnership with IPSOS, the research is based on a survey of 2,800 individuals across the GCC to understand the frequency and drivers of consumers’ cash usage.
"Where Cash Hides" reveals cash-heavy categories in each of the GCC markets and proposes more secure, convenient digital payment solutions for consumers and local businesses.
This research builds on Visa’s efforts to support the local payments industry in addressing the challenges of digital adoption in the region. Here's a deeper look into the findings for each country involved in the study: