Who is Mo Salah?

Mohamed Salah, affectionately known as Mo Salah, is not just a prolific forward for Liverpool FC and the Egyptian national team, but a role model to millions. 

His journey to the pinnacle of world football is a testament to the power of taking small steps towards big dreams. From playing in the dusty streets of Nagrig in Egypt to scoring in some of the most hallowed grounds in Europe, Salah's ascent highlights that every touch, every training session, and every match is a steppingstone to greatness. His consistent progress teaches us that no matter where you start, your passion and persistence can take you to unimaginable heights.

Our commitment to football and beyond

Here at the heart of football fandom, we share a passion for the beautiful game just as Mo Salah exemplifies it on the pitch. With a deep belief in the unifying power of sports, we're dedicated to celebrating the journey of every athlete, from grassroots fields to the grandest of world stages. Mo Salah, with his remarkable skill and infectious spirit, is a beacon for aspiring footballers globally. In that spirit, we're committed to not only supporting the rising stars of the football world but also to bringing forward cutting-edge experiences that enhance the way fans connect with the game they love.

Mo Salah: facts and figures that fascinate

Salah's phenomenal footwork:

 

Off the pitch impact:

 

Unyielding Commitment:

In saluting Mo Salah, we not only praise the player but the person who inspires inclusivity and connection beyond the pitch. In the collective cheer for his goals, lies a unified spirit of sport that brings us all together.

— Albert Einstein
Our Promise

What We Stand For