Visa, Municipality of Greater Amman and AVID Launch Contactless Digital Payments Project across Jordan’s Bus Rapid Transit
- Visa cardholders will enjoy the speed and convenience of contactless digital payments during Bus Rapid Transit commutes.
- The collaboration is in line with Visa’s global efforts to improve urban mobility through implementation of world-class digital and contactless payments solutions
Amman, Hashemite Kingdom of Jordan – 29 March 2023 – Visa, a world leader in digital payments, signed a memorandum of understanding (MoU) with the Municipality of Greater Amman to implement secure, contactless payment technology solutions across the fully integrated Amman Bus Rapid Transit (BRT), operated by Amman Vision Investment & Development (AVID). Visa cardholders will enjoy the speed and convenience of contactless digital payments during commutes by using credit and debit cards to pay for travel on BRT rides.
The project, powered by Network International and Kentkart, is aligned with Visa’s global efforts to help improve urban mobility by offering commuters fast, convenient payment options that improve their transit experience. Contactless payment solutions help commuters save time by avoiding the need to pre-purchase a ticket or stand in line to reload their fare card. The project aims to support the Municipality of Greater Amman and AVID in helping to streamline fare collection, reduce operational costs and boost ridership through an improved customer experience.
Commenting on the MOU signing, Leila Serhan, Visa’s Senior Vice President and Group Country Manager for North Africa, Levant and Pakistan (NALP), said: “We are delighted to work with the Municipality of Greater Amman and AVID to accelerate the adoption of contactless fare systems in the Jordanian capital. Visa has launched more than 650 urban mobility projects around the globe, and our experience shows that partnerships with the public sector on high-impact projects help bring robust digital-payment infrastructure and world-class services that improve lives across cities. Our global 2022 Future of Urban Mobility Survey highlights that consumers prefer contactless payments on public transit due to convenience, time savings and reduced need to carry cash¹. In fact, the survey also stated that 91% strongly or somewhat expect public transport to offer contactless payments, showcasing the potential for this solution globally². We look forward to leveraging Visa’s global network and expertise in open loop contactless payments to modernize fare collection systems, improve passenger experiences through frictionless transit and enhance connections between individuals, businesses, and governments.”
H.E Dr. Yousef Al-Shawarbeh, Mayor of Amman, Chairman of Amman Vision Transport (AVT) said: At Amman Vision for Transport, we proactively work to create opportunities for international companies to become part of Jordan’s growth story. The new partnership with Visa will scale up and improve the capital’s public transport network, as well as enhancing traveler’s experience and boost customer satisfaction. This will support or main objective to increase public transport usage in Amman.
Visa’s global partnerships, as well as urban mobility payment models including "Visa Known Fare Transaction", "Mobility & Transport Transaction", and "Visa Ready for Transit platform" drive efficiencies in cities so that people can get around easier and faster. Visa supports private companies, public transport operators and technology enablers in delivering digital payments acceptance in the urban mobility sector.
About Visa Inc.
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more About Visa, visamiddleeast.com/blog and @Visamiddleeast.
asda’a bcw, Amman, Jordan
Bailasan Badwan | Al Sharif Mohamed Al Ghaleb
E-mail: [email protected] | [email protected]